You may have 99 Problems, But Taste Shouldn’t be One.
The food industry landscape is dynamic and a staggering 70-90% of product launches fizzle out within a mere two years (see for example; Salnikova et al., 2019). But why? Often, it's because food companies and grocery retailers underestimate the crucial element of taste. Enter the imperative of sensory consumer research.
When you're in the business of pleasing palates, understanding consumer preferences isn't just beneficial — it's essential. A customer's experience with taste, flavour, texture, and the intricate balance of these elements can make or break a product's success on the shelves. By integrating sensory consumer research into various stages of the product development process, businesses can grasp the ever-evolving nuances of what their audience truly craves.
For food companies and grocery retailers, diving deep into this research helps reduce the guesswork and unveils authentic insights. It's about ensuring that when a consumer takes that first bite, their senses are delighted, leading to a successful product story.
Don't leave your product's fate to chance.
Understand, innovate, and perfect the sensory experience, and you'll find that while there may be 99 problems in the food industry, taste isn't one of them.
