For FMCG brands · Sweden and the Nordics
Make sure consumers want it.
Taste, concept and pack, tested with real consumers. Answers in days, so you decide with data, not gut feeling.
For FMCG brands · Sweden and the Nordics
Make sure consumers want it.
Taste, concept and pack, tested with real consumers. Answers in days, so you decide with data, not gut feeling.
A looks like the winner.
Launch B.
Illustration · 150+ real homes · signed by a PhD sensory scientist
Trusted by teams at
Which one is on your desk?
Four decisions you shouldn’t make on gut feeling.
Pick yours. We tell you the fastest way to an answer.
Closer to life
First impressions don’t tell the whole story.
Liking can grow or wear off with real use. We find out which, before the market does.
Same consumers. Same two products. One week.
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Drag the week. Illustration built on published patterns, not client data.
What you get
One page. A decision, not a data dump.
Real people, real homes, real purchases: no simulations, no synthetic panels.
“We don’t sell a method. We answer your question, with real consumers, and fast enough to matter.”
Dr. Johan Swahn, PhD in sensory marketing. Founder, and the lead scientist on your project.
Chef at The Fat Duck, then a PhD in how taste, context and design shape what we like. Assistant professor of sensory marketing, co-author of Sensory Marketing, Marketing Book of the Year in Sweden. He runs your study and picks up when you call.
Published research in
Before you ask
Questions brand teams ask first.
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Vi arbetar på svenska och engelska: konsumenttester, produkttester, hemmatester, smaktester, förpackningstester och konkurrentjämförelser för livsmedel och dryck.