How we help/Concept, name & pack test
The name sets the taste before the first bite.
Names, claims, concepts and pack routes, judged by real consumers. Before you print.
When you need it
Four calls to make before you print.
Which name wins?
Before the trademark lawyers get expensive.
Does the promise land?
Which claims lift intent, and which backfire.
Is the idea worth building?
Drop it while it is cheap, or back it with evidence.
Choosing from a PDF?
Put the routes in front of real consumers first.
What they expect is what they taste.
The name and the pack set the expectation. The expectation colours the taste.
Before you ask
What teams ask about a concept test.
We already have a gut feeling on the name. Why test it?
Names and claims shape what people expect to taste, and often the experience itself. This is the cheapest point in the process to find out you are wrong.
How is this different from a cheap online survey?
The sample is screened for your category rather than habitual survey takers, and you get the reason a route wins, not just a ranking.
Can you test packaging and design, not just names?
Yes. Names, claims, concepts, pack routes and design directions all run through the same instrument.
What does it cost?
Our lowest cost entry point, which is why most clients start here. Price depends on routes and sample. Fixed quote within 24 hours of the first call.
When should I use this instead of a home use test?
Use this while the idea is on paper. Use a home use test once there is a product to hold. Many clients run them in sequence.