FROOSH - A Success Story of Sensory Innovation

The Taste Lab partnered up with the fun-loving fruit smoothie innovator Froosh (Fazer) to help transform their product portfolio through meticulous sensory consumer research in Sweden and Finland. 

Crafting Flavours & Consumer Insights

Using sensory descriptive analysis, we created unique profiles for each Froosh flavour. Our blind tests uncovered real consumer preferences, enabling us to enhance Frooshs portfolio based on taste and personal connection. The detailed understanding of sensory characteristics helped in refining product development and optimisation.

Sensory Marketing Revolution

Our collaboration didn't stop at taste; we crafted a sensory marketing strategy that guided Froosh's packaging redesign and communication. Drawing from sensory insights, we created an emotional connection between Froosh's products and consumers, adding vitality to their brand.

Experience Success with The Taste Lab

Our collaboration with Froosh exemplifies our dedication and knowledge in sensory consumer research. Partner with us to uncover the sensory secrets that shape success in the food industry. Success you can taste!